Cheap agencies are expensive. You're probably paying $3K-$6K monthly and getting $2K worth of work from junior teams who learned on someone else's dime starting 18 months ago.

We charge $10K-$25K as a base fee (depending on the scope/spend) and typically save you 30% of ad spend in month one just by stopping waste. Do the math - we often pay for ourselves before we even implement new strategies.

In this industry, you do get what you pay for. We pay our team well and focus on working with fewer, better partners.

You're not paying for hours. You're paying for results, process and expertise that actually moves the needle. If you're not ready, that is 100% okay.

No. You know guarantees in marketing are impossible. What we guarantee is process, expertise, and that we've done this successfully before.

90% of properly qualified clients hit 6.2X ROI within seven months because the approach works when applied correctly. We guarantee we know what we're doing and won't waste your time.

Check out a full breakdown of our process after you book - transparency is everything.

Account takeover day one. We typically cut 30% of wasted spend in the first two weeks - often covering our fees just by stopping the bleeding. New game plan launches week two, full rollout over 12 weeks.

Real movement month one. Best performance months three through six as the system compounds.

Most clients find we cost zero additional capital. We save what you pay us just by fixing what's broken first.

Example: You're spending $100K monthly, we get the same results with $80K.

92% of clients stay past six months. 78% stay past 12 months. Average partnership length is 18 months.

The 8% who leave early usually have unrealistic expectations or budget constraints we should have caught in qualification. The 22% who leave after a year typically achieve their growth goals and bring marketing in-house or get acquired.

Our longest clients have been with us three years. They stay because results keep improving through compound optimization. Month 24 performance is meaningfully better than month 12.

Obviously, not every single client we work with gets stellar results. We have made mistakes. We have taken on the wrong clients. And every time, we learn from them. We’ve spent 6 years refining who we are a best fit for by downloading the lessons from every failure.

Those failures are what have made us the company we are today.

We will tell you immediately if we do not think working together will lead to a lasting, mutually beneficial partnership.

We've been disappointed by agencies too. That's why we built month-to-month agreements and performance bonuses tied to your growth.

Most agencies talk performance but optimize for their margins, not your outcomes. Our base fee covers costs—bonuses tied to your results create our profit. More on how we do that in the later questions of this FAQ.

We earn our keep every month or you walk away.

Plus, you’ll notice a distinct difference in our sales process VS most others you’ve encountered. We’re not interested in walking you through pitch decks and withholding information. We’re interested in getting to the point and finding the right solution to your real problems.

Good problem to have. Performance bonuses only kick in when you're making significantly more money than you are now. Also, there are 13 different ways to structure performance deals (more on that after you book).

If paying us more means you're making substantially more, that's exactly what you want. Most clients love writing those bonus checks because it means we're crushing their numbers.

Our fees are separate from ad spend and include ad management, creative production, analytics and reporting, CRO work on your landing pages and funnel (or full site if in our Partner tier), and general growth strategy.

We can help you decide on your budget for ad spend based on goals and historical data.

You control your ad spend budget. We optimize how it's deployed for maximum impact.

We work with companies doing $5M to $50M in annual revenue spending at least $40K+ monthly on ads.

Sweet spot is $10M-$30M revenue companies spending $75K-$250K monthly on ads. You have real budgets but still need to justify every dollar. You're past startup chaos but not drowning in corporate bureaucracy.

If you're spending less than $40K monthly, our Accelerate tier at $7K/month is a great starting point for you.

We focus on B2B SaaS, Ecommerce, professional services, and other online-based businesses. If you sell a product or service online, we can likely help.

We avoid local brick and mortar businesses, or anything that isn’t national/international or sold in-person. There are a few exceptions if those brick and mortar businesses are multi-location.

Our best clients: software companies, higher-ticket ecommerce products, consulting firms, agencies, coaching businesses, financial services, healthcare, education, online gaming, and B2B tools. Anything where the sale takes minutes, days or weeks and the lifetime value justifies sophisticated acquisition strategies.

We understand subscription economics, sales-assisted funnels, enterprise sales cycles, and complex attribution models.

If you sell via a sales call, you need to have your sales process dialled and ready to expand. We do not help you with that as part of our execution services. If we fix marketing, your business should scale.

If you sell via a checkout, we’ve got you covered with our CRO team.

We take over your existing campaigns on day one of onboarding to implement what we found in your audit. While we're doing that, we develop a new game plan in the first week. On day seven, that game plan is presented, then we get to work launching net-new assets and campaigns.

There is no gap in performance or downtime on your ads. This is a seamless integration. We stop what isn't working and double down on what already is. Then we start experimenting through our 12-week cyclical Compound Growth Protocol.

If we have availability, we can get started as soon as 3 days from when you sign with us.

Everything needed to transform your marketing from cost center to growth engine.

Paid ads coordinated across every channel. Your Meta team talks to your Google, TikTok, LinkedIn teams daily. Same messaging, coordinated targeting, shared data.

Creative testing that builds on wins. The more you spend, the more you need. No random creative briefs that ignore what's working.

Landing pages that amplify ad messaging, not contradict it. Built in-house to match what's working top of funnel.

CRO execution where each improvement compounds. Traffic without conversion optimization is insane.

Attribution tracking actual revenue. Business outcomes, not vanity metrics.

Senior operators making critical decisions. Fractional CMOs, not first-year juniors who've never been in your seat.

We take over your existing campaigns from day one, implement our audit findings to optimize, and launch a new game plan within 7-10 days. That game plan runs for 10-12 weeks, we review, then repeat.

Speed comes from process, not shortcuts. Quality comes from expertise, not extra time.

We do not touch SEO, Organic content management, or anything outside of performance marketing driven by paid traffic (or any traffic source if we’re just handling CRO).

Account access, weekly or bi-weekly calls, Slack communication, and one person from your team available for coordination. We work with your team, not around them. If you want to add more stakeholders, Slack is still the main point of contact.

We need someone who can make decisions quickly and provide feedback on creative direction. This isn't a "set it and forget it" relationship - coordination requires collaboration. But you won't need to micromanage us.

Most successful clients designate a marketing manager or director as our main point of contact who can rally internal resources when needed.

Month-to-month agreements. 30 day notice clause.

Most agencies want long-term contracts because their work won't speak for itself. We earn our keep every month or you walk away.

While we’re contractually light, we’re big on committing to the process required to affect change. If you plan on committing to anything for less than 4-6 months, we’re not the right fit.

Yes. We integrate with whatever you're using if you’re in one of our higher tiers. At our Accelerate tier, we specifically use Go High Level.

HubSpot, Go High Level, custom solutions - we've connected them all. Our model layers on top of your existing systems, they don't replace them.

We use server-side tracking, UTM management, and custom integrations to ensure data flows cleanly into your CRM and reporting. Your internal dashboards keep working exactly as they do now.

If your current attribution is broken, we fix it. If it's working, we enhance it. We never force you to abandon systems that are already delivering value.

Our most frequently used CRMs are Go High Level and Hubspot. The only automations we touch are those that allow us to correctly attribute events back to the ads platforms.

If you need advanced customizations, nurture automations, etc: talk to us.

Perfect. We integrate with existing teams instead of replacing them. Even if you’ve got ads dialled, most clients need Conversion Rate Optimization expertise they don't have in-house. Especially if you're driving more than 100,000 visitors per month to your site.

This is exactly why our Compound Growth Protocol is modular. Each component runs on its own system.

Need expert, ongoing Conversion Rate Optimization but not ads? We’ve got you.

Need more, better traffic, but your site is already converting well with internal testing? We’ve got you.

Need both, full stack? We’ve got you.

We'll help you understand the difference in pricing.

Yes. Our partners are former CMOs, VPs of Marketing and decade-long entrepreneurs. We've been in your seat.

In our Partner Tier, we get involved in leading the strategic planning with your existing team:

Monthly market analysis including competitive intelligence, industry trends, and platform developments.

Quarterly strategic planning sessions for upcoming initiatives. Annual growth planning connecting marketing to business objectives.

We review your pricing strategy, sales process, and product positioning because they impact conversion rates. We analyze your entire customer acquisition funnel, not just the marketing pieces.

Think fractional CMO services combined with execution excellence. Strategy without execution is useless. Execution without strategy is expensive.

Strategy is about allocating limited resources against unlimited options. We can help you make decisions on your overall resource allocation, not just the capital we manage.

We have different teams for different business types. So Shall We's partners hand-select the right team for you based on the information we gather on your calls and audits. We ensure you're always matched with the best team for your situation.

No junior account managers. You work directly with senior strategists who've managed campaigns at your scale before.

Creative fatigue is inevitable. Our system accounts for it.

We test new creative concepts weekly, or monthly depending on ad spend and volume for every winning ad. When performance drops 15% from peak, new creative is already being tested. When it drops 25%, we kill it and launch the replacement.

Our global team creates a continuous testing pipeline.

Most agencies react to fatigue. We predict and prevent it.

Month-to-month contracts. You keep everything we build. If we can't beat your current numbers, we'll tell you to stick with what you have. Most agencies want long-term contracts because their work won't speak for itself.

We have been in your seat. We've built and scaled companies, hired agencies, fired agencies. We led marketing at Amazon, Fox Sports, Vodafone. Grew teams from 5 to 200.

Our 50-person team across 5 continents comes from Meta, Google, Amazon, Accenture. We've managed $400M in ad spend for companies like Zoom, News Corp, and businesses doing $5M to $50M annually.

Right now we deliver a 6.2X average ROI over the first six months by taking on fewer clients and going deeper with each one.

Anyone can claim numbers. Here's what matters: we've seen every way this can go wrong. We've been disappointed by agencies too. That's exactly why we built something different. We do what we say we will.

Our Compound Growth Protocol creates compounding improvements, not linear tweaks. While competitors optimize ads OR landing pages, we optimize everything at once. Each improvement amplifies every other improvement.

We set growth targets together at the beginning based on your current performance and business goals. Once those initial targets are hit over the first 30-90 days, we negotiate a performance bonus based on measurable outcomes we drive you.

If you have strong historical data, we may launch a performance model from day 1. Most times, we need to set new benchmarks.

There are many ways to structure this depending on your business type, our level of control over outcomes, and other variables. For SaaS companies, we might do cost per demo bonuses or a percentage of first-month revenue from new subscribers we bring in. For ecommerce, we focus on revenue growth percentages or new customer acquisition cost. For lead generation, we target cost per qualified lead or call volume bonuses.

The key principle: our base fee covers our costs, performance bonuses create our profit. We get the greater of either our base service fee or the performance bonus fee - never both.

This means when you win bigger, we win bigger, but you're never paying double fees.

In this way, we’re able to align incentives and continue pouring more resources into your business VS signing 5 others.

The simplest performance model is to align on incremental revenue growth. But this requires deep integration and attribution.

Here's how it works with a revenue share model on our smallest tier:

Say your base service fee is $7,000 monthly. At month-end, your total sales hit $200,000. Of this, $100,000 is attributed to our campaigns. We subtract the $20,000 in ad spend, leaving $80,000 net attributed revenue. We then subtract our $7,000 base fee, leaving $73,000.

If our performance bonus is 15% of net attributed revenue, that's $10,950. Since this is larger than the $7,000 base fee, you pay an additional $3,950 at month-end (making total agency fees $10,950).

Your investment: $30,950 total ($10,950 agency fees + $20,000 ad spend). Your return: $100,000 in new revenue. That's a 3.23X cash return for the month, plus you save time and we're building a sustainable acquisition machine.

Flat retainers break incentive alignment. Agencies need to make all their margin on the retainer, so they charge you more upfront. But worse, the retainer model rewards agencies for doing less work over time - "set it and forget it" maximizes their profits while your results plateau or decline.

When you want to grow, it requires more time, resources, and people. Under retainer-only models, that cuts into agency margins. Under our model, growth creates more upside for both of us.

We also don't charge percentage of ad spend, which incentivizes agencies to increase your spending whether it works or not. Our model only rewards us for actual business outcomes you care about.

The base fee covers our costs so we can operate sustainably with the right people. Performance bonuses align our success with yours - we make more money by getting you better results, not by doing less work or spending your budget inefficiently.

We customize based on three factors: your business model, our level of control over specific outcomes, and your attribution capabilities.

For subscription businesses (SaaS, memberships), we typically focus on cost per trial, cost per demo, or dollar-per-subscriber bonuses. For ecommerce, revenue growth percentages work best. For lead generation and call-based businesses, we target qualified lead costs or call volume metrics.

The structure might evolve as our partnership expands. We start with metrics we can directly influence, then potentially move to broader business outcomes as attribution improves and the relationship deepens.

There are 13 different ways we can structure performance deals. During our strategy call, we'll review your current metrics, attribution setup, and business goals to recommend the optimal structure. We design a win-win system where the more value we create, the more we both benefit.

You will not need to commit to a performance model until we’ve hit our first round of objectives together. We earn it.